Client
ION18
Industry
E-commerce & Retail
Deliverables
4 workstreams
Engagement
Design · Build · Support
01 / Overview
A product-first brand site for a modern, ready-to-drink creatine.
The project
ION18 is creatine reimagined for modern life, a cold, sparkling, ready-to-drink can with 3g of creatine monohydrate, zero sugar, zero calories and no caffeine, made for people who already believe in creatine but never stuck with the powder. It is a confident, design-forward brand, and it needed a site to match, one where nothing gets between the visitor and the product.
Our role
We designed and built exactly that. A brand site that treats the product as the whole story, the hero states the idea in a line, and the scroll carries it from there, the four flavors each given their own identity, the science stated plainly, and the product shown in the moments it is actually for. Every section is built to move the visitor one step closer to the can, responsive and fast on any device.
It is a DTC brand, so the site is also the storefront. Shop now stays within reach, and when a drop sells out the design turns that into momentum, an early-access capture that keeps the audience warm for the next release. The result is a site that feels like the drink, cold, clean and effortless.
02 / The Challenge
A modern creatine drink needed a site as clean and confident as the product, with nothing between the visitor and the can, and a way to keep the audience warm between drops.
03 / Our Approach
We made the product the whole story and gave a new brand a clean path to sell and to keep its audience warm between drops.
04 / What we built
Concept & design
Brand-launch concept and design for a modern creatine drink.
Product-first page
A focused site that makes the product the whole story.
Shop & early access
A clear path to buy plus early-access capture between drops.
Hosting
Hosted and kept fast and online.
05 / Outcomes
3g
The creatine promise, made the hero
4
Flavors, each its own identity
0
Friction from landing to Shop now
DTC
Brand story and store in one site
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