HostPepper

The project

HostPepper is a hosting company with a simple problem that every hosting company has. Every new customer meant manual work. Creating the account, configuring the server, setting up PHP, pointing DNS, installing an SSL certificate. The team could sell hosting faster than they could set it up.

Our role

We built the platform that removed the humans from that loop. A customer checks out through Stripe and the system takes over. It picks a server with capacity, creates an isolated environment for the account, sets it up at the PHP version the site needs, with resources of its own, and hands the customer a control panel where everything else is a button.

From that panel customers install WordPress in one click, register or transfer domains, manage DNS on HostPepper's own nameservers, create mailboxes, add SSL, run backups and restore them, manage databases, cron jobs and files. Sites can run any PHP version from 7.3 to 8.4 and switch per domain or subdomain. Every account is sealed off on its own, so one customer's site can never touch another's.

Under the hood, one central brain directs a lightweight agent on every server, with the customer panel in front in English and Danish, and monitoring watches every machine so the team sees problems before customers do.

Growth is built into the product too. A customer generates their own referral code and shares it, the person they refer gets 20% off their first purchase automatically at checkout, and once that new customer has spent enough the referrer earns a real cash reward into a wallet inside the panel. The balance can be spent against their own bill or cashed out to their bank through Stripe, all tracked safely so the incentive never gets gamed.