PitStop

The project

PitStop is one of the biggest tyre centres in the Copenhagen area, three branches, more than 15 years in the trade, over 200,000 cars serviced. We built the software on both sides of that business, the website that brings customers in and the inventory system the team runs on.

Our role

A tyre chain lives on local search, someone in Valby googling "dækcenter i Valby" the day they get a flat, and the way you win that is a real, dedicated page for every location and every service. So the heart of what we built is an admin panel the team uses to create those pages themselves. Each one is generated from a single template filled with a branch’s address, hours, services and local SEO copy, so spinning up a new page is a few minutes in the panel, not a developer job, and every page is built to rank.

The same template thinking runs the shop, where customers browse and buy tyres, rims and wheels. Around it sits online booking, a drive-in message for walk-ins, and a callback form that routes the lead to the right branch. The team manages the content and catalogue that feed all of it from the same panel.

Behind the counter the harder problem was stock. We built PitStop a full inventory and warehouse management system, real-time stock across every branch, goods received, counted and moved through the platform, and integration with their suppliers’ systems so availability and pricing flow in instead of being re-keyed. What the website says is in stock and what is on the shelf stay in step.

The result is a tyre business that owns its own software end to end, a marketing site the team changes whenever they like, and an inventory they can see and source from in real time, instead of a brochure and a spreadsheet.